BEAUTY IN THE Raw's mission is to use high quality, minimally processed (virgin, raw, unrefined, cold-pressed) botanical ingredients to craft effective skincare products that are safe for sensitive skin.

MINIMALLY PROCESSED: We use minimally processed raw ingredients whenever possible for maximum nutrient retention. Using ingredients in their unrefined or minimally processed state retains vitamins and nutrients and they are more effective for your skin. Many butters and oils are processed using high heat (destroys molecules) and solvents such as hexane (can leave behind nasty chemical residues) because it is fast and cost-effective. We think it's worth it to source only the best ingredients for our products. When purchasing good olive oil, you might look for extra-virgin cold pressed oil. Creating good quality oil is an art form. The process takes longer and you pay more for better quality oil. The same is true for the butters and oils that we use in our products. Our Raw butters and oils are extracted using the gentlest processes and we never use anything that is solvent extracted. Click here to learn more about each of the Raw ingredients we use.

EFFECTIVE: There is no need to sacrifice efficacy when choosing safer products, because our products perform beautifully. Our products are highly concentrated goodness for your skin. Each ingredient is included for its functional ability to improve your skin and our products never contain unnecessary fillers. Because our products are ultra-concentrated with minimally processed, nutrient dense botanicals you will quickly find that you only need to use a very small amount.

PREMIUM INGREDIENTS: Our products are crafted using only the highest quality plant ingredients, including raw butters, virgin cold-pressed oil, supercritical carbon dioxide (CO₂) extracts and steam-distilled essential oils. We strive to source materials that are raw, virgin, unrefined, organic, wildcraft and fair trade. Our extracts and essential oils are sourced from some of the finest distilleries around the globe. Our products are cruelty-free, vegan, gluten-free and non-GMO.

SAFE FOR SENSITIVE SKIN: All of our raw ingredients have great safety profiles. Rebirth Body Butter and Bio Face Serum have recently been included in the Environmental Working Group’s (EWG) Skin Deep Cosmetic Database and each was awarded a score of 1, which indicates that the product's ingredients have the lowest hazard potential. We never use ingredients that are banned by any domestic or international skin care certification organizations (e.g., EU, Ecocert, Cosmos, Canada, Japan) – this includes parabens, phthalates, formaldehyde-releasers, known carcinogens and photosensitizing essential oils. Our products are formulated with sensitive/reactive skin in mind. We understand that just because an ingredient is natural and organic that doesn't mean it is good for your skin. Most people wouldn't want to slather their skin in urushiol found in poison ivy!

Our goal is nourishing natural products that are not only effective, but suitable for sensitive skin. Take a look around. Learn about our unique products and philosophy. We think your skin will agree that BEAUTY IN THE Raw really is conscious skin care done right.

A note from BEAUTY IN THE Raw founder, Rachel Powell:

Hello and welcome to the BEAUTY IN THE Raw family! We craft effective natural products that are safe for everyone, including kiddos and those of us with sensitive/reactive skin. I have uber reactive skin myself (rosacea, acne, eczema, psoriasis, allergies, etc.) and understand how tough it can be to find effective, non-toxic products that don’t contain irritants. We make clean skincare an effortless and pleasurable experience and our formulas will keep your skin glowing.

It is my humble hope that BEAUTY IN THE Raw can empower people to be comfortable in their own skin. Embrace those distinctive qualities that make you unique because raw beauty is the culmination of the wonderful characteristics that make you one-of-a-kind! Celebrate life and the natural beauty around you – pursue your passions, enjoy friends and family, be fearless, take chances, stay true to your ideals, give yourself and others the gift of love!

Won’t you join me on this adventure?

xoxo